Building Profits in Charging: A Naming Rights Model
Published on March 16, 2021
Carbon emissions from transportation must nearly vanish in coming years for the world to add less than two degrees of temperature above preindustrial levels. So ways to charge up cars on clean electric supply must proliferate. Beam, a San Diego vendor, claims to sell the world's fastest charge and promises to finance its growth largely on advertising. Our reporter connects the company's positive outlook to its position in a crowding marketplace.