Making 100% Clean Electricity Doable: A Strategy Memo to Octopus Energy

Published on December 7, 2021

According to this consultant, Octopus Energy must build measurable positive momentum towards the customer-centric (and just) energy transition it implies in its branding. It should invest capital toward changes in marketing and customer support. By doing so, this memo suggests, Octopus can deliver more fully on its promise.

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